Brand Systems
Positioning, identities, design systems, and brand books built to hold together everywhere.
StrategyIdentity
Independent creative practiceBerlin · Vol. 01 / 2026
Vlad
Tudakov
Brand systems, digital experiences, and campaigns built from strategy through code.
View selected workBrand DesignerCreative StrategistWeb Developer
42
Wolfsburg
A complete identity and digital system for a tuition-free coding school, built to turn a technical institution into a living cultural brand.
Visit live site
Website system / 2026
42 / WOB
One system, from institutional identity to admissions campaign.
Challenge
Give the Wolfsburg campus a distinct voice without losing the recognition and rigor of the global 42 network.
System
A terminal-inspired identity, flexible campaign language, and modular web system designed to evolve with the campus.
Delivery
Strategy, rebrand, UX, visual design, content, campaign, and website development handled end to end.
42 Berlin
A digital platform and campaign language designed to make an unconventional school feel immediate, ambitious, and open.
Visit live sitePlatform
A flagship site that explains a radical education model with clarity while keeping the school’s energy visible.
Campaign
Admissions concepts including Mai ist für AI, built as recognizable visual moments across digital channels.
Role
Creative direction, UX and UI, copy, campaign systems, Webflow development, and continuous iteration.
What I do,
end to end.
I connect the decisions that are usually split across agencies, studios, and developers.
Campaigns & Funnels
Creative concepts and journeys that move people from first impression to action.
CampaignsGrowth
UI · UX · Figma
Clear information architecture, interfaces, prototypes, and scalable component systems.
UXSystems
Web Development
Fast, expressive websites built with code, Webflow, or WordPress, whichever serves the idea best.
CodeNo-code
Creative Direction
A strong visual and verbal point of view carried consistently across every touchpoint.
DirectionContent
Digital Strategy
Positioning, channels, lifecycle, SEO, and measurement aligned around real outcomes.
StrategySEO
Find your fitWhat are you
What are you
building?
Describe the brand, audience, and shift you want to create. The matcher will connect your brief to the most relevant work and capabilities.
More signals
from the studio.
Pixel Syndicate
Digital product shop. Brand, storefront, and checkout, built end to end.
Giulia Morlando
Editorial portfolio for a food, lifestyle and fashion photographer. Bold type, full-bleed images, and an interface that stays out of the way.
Found Geometry
A creative web experiment cataloging found geometry. Features a terminal-flavored UI, hardware-accelerated 2D physics, and chromatic text scrambling.
Full archiveView the complete rebranding deckA studio
of one.
Strategy, identity, design, copy, and code stay in the same head, so the work stays coherent from the first idea to the final build.
- Base
- Berlin, Germany
- Experience
- 8+ years
- Focus
- Brand · Web · Campaigns
- Mode
- Independent
- Selected clients
- 42 Berlin · 42 Wolfsburg · 42 Germany · Pixel Syndicate · Giulia Morlando · Empty Square